Music Marketing #1

For this project, we picked our groups and were randomly assigned a music genre to do a case study on. From here, we picked two distribution companies and assigned two artists to each group member. Each member was to research the artist's background, history, branding, and marketing. 

Our case study was on rock subgenres, and I was researching The Strokes. I started on their website and followed that to their Instagram and YouTube, where I found nothing. Sure, they had music videos on their Youtube and posted merch drop announcements on their Instagram, but aside from that, there was nothing. After very little digging, I found a fan account that regularly posts content on The Strokes. This became my introduction to their past interviews, which were a fountain of information on The Strokes' experience with touring, writing songs, and the stress of fame. It gave me a lot more insight and surpassed summarizing a Wikipedia page. From here I kept digging and adding to my case study until everything was filled aside from the section on target audiences and marketing. With all the new information I gathered, I inferred that The Strokes acted like an unknown 2000s indie band despite being the complete opposite. This is because they are appealing to those with nostalgia for the early 2000s and to those who wish they remembered such an era. This unique way of branding is what attracts so much attention.

After this project was submitted, our group was assigned another one that was meant to be built onto this one. I'll admit our planning for this one wasn't ideal, but we quickly got back on track to what our group should be doing. Nico, a member of my group, and I were assigned the task of planning out our music video. We worked on the storyboard and built up a shot list. Andrew was tasked with marketing, Robbie with the presentation, and Emi with branding. Although they got distracted quickly, I always managed to refocus them on their work. That way we all finish quicker and get to go home and nap.